This is the Spirit Rent A Car System, LLC ("Spirit") privacy policy ("Privacy Policy").
Spirit is a subsidiary of Best Rate USA ("Best Rate"). This privacy statement discloses the privacy practices
for the web sites spiritrental.com.
Purpose of this Privacy Policy
We at Sprit Rent A Car recognize the importance of protecting your personally identifiable information (such as your name,
telephone number, e-mail address and other contact information, collectively, "PII") that you provide to Spirit Rent A Car.
This Privacy Policy sets forth our policies regarding the collection, use and disclosure of your PII both through our online
and offline operations. This Privacy Policy also explains how you can correct or change the PII we hold about you, or
opt out of receiving certain marketing materials.
The purpose of this Privacy Policy is to tell you how Spirit Rent A Car strives to better serve you by
keeping you informed of promotions, products and services, while, at the same time, safeguarding your PII. Our intent is to
bring you offers and discounts that we believe are relevant to your interests offered by and through Best Rate business units
and affiliates and other non-affiliated companies with whom we have business relationships.
This Privacy Policy is incorporated into, and part of, the Terms of Use, which govern Spirit Rent A Car'
web site at www.spiritrental.com (the "Site").
Spirit Rent A Car System, Inc. is a licensee of TRUSTe Privacy Program. TRUSTe is an independent,
non-profit organization whose mission is to build users’ trust and confidence in the Internet by promoting the use of fair
information practices. This privacy statement covers the site www.spiritrental.com. Because this web site wants to
demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy
practices reviewed for compliance by TRUSTe.
If you have any questions or concerns regarding this statement, you should first contact Best Rate USA Group
by email at privacy@kingdomcarrental.com. If you do not receive acknowledgement of your inquiry or your inquiry has not
been satisfactorily addressed, you should then contact TRUSTe at www.truste.org/consumers/watchdog_complaint.php.
TRUSTe will than serve as a liaison with the Web site to resolve your concerns. However, please understand the TRUSTe
Privacy Program covers only the information that is collected through this website, and does not cover information
collected through software or offline means.
What Personally Identifiable Information Spirit Rent A Car Collects and How it is Collected
When you make a reservation, rent a car and/or join one of Spirit Rent A Car' programs, we need to collect certain
information about you in order to provide and improve our services. The service that you chose will determine what
information we collect from you. This information may include, but not be limited to:
Name
Email address
Home and/or business address
Telephone numbers at which we can contact you
Your date of birth
Method of payments (credit card and expiration date)
Driver’s license and province/country of issuance
When you rent a vehicle, we will also record information that details your rental (e.g. where you rented
the vehicle, where and when you returned the vehicle, payment arrangements, insurance preferences, gas consumption, mileage
and other information related to the vehicle).
We may also need certain information from you when you request any of the following services or equipment:
Special Needs/Optional Equipment; Special Offers/Discounts; Partner Member Numbers; use of an Spirit Rent A Car Worldwide
Discount Number and other car preferences. For example, if you wish to use a discount that Spirit Rent A Car provides to
members of an association/affiliate to which you belong, we may collect information about your membership to verify and
provide you with the correct discount for our services.
How we collect this information will depend on how you use our services. We may collect this information
directly from you by telephone, fax, email, at the counter, upon completion of an application or enrollment form, or through
your use of our Site or the Internet. To the extent you use our Site, we may also collect information about your use of our
Site, transactional and account information, e-mail and other information related to communications to our Site. We may also
collect information about you indirectly through a travel agent, an account program in which you or your employer participates
or through one of our partner programs when you deal with us through those means. Additionally, our affiliates and third
parties may provide us with information about you.
You may choose not to provide some of your PII to us, but this may prevent us from providing our services
to you, or limit our ability to provide you with the level of service that you would otherwise expect from us.
How Personally Identifiable Information is Used and Disclosed by Spirit Rent A Car
Usage
We strive to ensure that we give you a stress-free rental experience and are dedicated to building a rewarding and lasting
relationship with every customer. In order to provide the level of service we believe you expect from us, we may use your
PII for the following purposes:
To provide the services and offerings that you request, and to communicate with you regarding such services and offerings;
To do all things necessary to administer those services;
To research, develop, manage, protect and improve our Site and services;
To maintain and develop our service-oriented software and other business systems; and
To analyze data, or to have a third party do so on our behalf.
We also use your PII information or some discrete part such as your email address for other purposes.
For example, such information may be used to process and track your transactions and to send you information about our and
our affiliates' and business partners' products and services and other information and materials that may be of interest to
you. If you use our Site, information may also be used to evaluate what portions of our Site are visited more often than others,
determine where visitors came from, where they go, and how long they stay on a particular page, or on our Site in general.
We may match information collected from you through different means or at different times, including, for
example, information collected online and offline, and use such information along with information obtained from other sources,
including third parties. To do this, it is often necessary to share this information with carefully selected vendors and
business partners we work with, such as companies that manage accounts, offer affinity, frequent-user, and reward programs,
and companies that perform marketing services and other business operations for us. See below under Disclosing.
Disclosing
We may disclose your PII to affiliated and non-affiliated organizations including, for example:
To your company or organization if you use our services under a corporate or other commercial account;
To one of our program partners (e.g. if you are a member of a frequent traveler program and you have asked us to send
details of your rental agreement with us to obtain your benefits from that program);
To entities that provide services on our behalf;
To your credit card issuer;
To credit reporting and fraud checking agencies;
To debt collection agencies, if you fail to pay monies owed to us;
To government or private organizations responsible for the processing or handling of traffic or parking related violations;
To driver licensing authorities, directly or through intermediary organizations, when needed to verify compliance with Spirit
Rent A Car’s safe driver criteria for qualified drivers and/or to verify license information; and
To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise
as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site
properly, or to protect or defend our rights or the rights or well-being of our employees, users or others or if you are
involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity,
even without a subpoena, warrant or court order.
We may also disclose your information to our affiliates and non-affiliated business partners for their use
both on our behalf and for their own business purposes. For example, our affiliates and business partners may use such
information to send you information about their products and services and other information and materials that may be of
interest to you. You may opt-out of us disclosing your PII for these purposes through one of the methods described in this
policy.
We may also share your information with other non-affiliated third parties, such as entities that provide services
for or through our Site or for our business (e.g., advertisers, ad servers, content providers, services providers, credit
card processors, fulfillment services providers, e-mail list hosting companies and distribution companies) that use such
information on our behalf consistent with this Privacy Policy. These types of third parties are not permitted to use your
information for any secondary purposes.
We may also transfer or assign your information to third parties as a result of or in connection with a sale,
merger, consolidation, change in control, transfer of assets, reorganization or liquidation. For more information see our
sections below on changes in the use of your PII.
Web Site and Internet Privacy
If you use our Site or otherwise interact with us via the Internet, the following privacy-related policies also apply:
Web Site Tracking and the Use of Cookies and Other Technologies
If you use our Site, certain PII may be collected in the course of your use of our Site. As with many web sites, we may use
both session based and persistent "cookies" and/or other technology (e.g., web bugs, e-mail bugs, clear GIFs, web beacons,
tracker GIFs and :clickstream" data logs) in our Site and other web sites, or in our electronic communications with you, to
enhance the functionality of our Site and services and to make your transactions and other activities more convenient and
efficient. These technologies may vary, but in many cases may involve a small file stored locally on the computer used to
access our Site (commonly referred to as a 'cookie'), and may be used to store and collect information relating to your
viewing and use of our Site and our correspondences with you. We use cookies to track web site trends and patterns. This
helps us understand our users needs better and improve areas of our Site. We store information we collect through cookies
to create a profile of our users. A profile is stored information we keep on individual users that details their travel
preferences, rental history and behavioral activity, and to minimize the need for you to re-enter information on our Site.
Consequently, collected information is tied to a user’s PII to provide offers and improve our services and content within
our Site.
Most cookies expire after a defined period of time, or you can delete your cookie file at any time. Most
web browser software is initially set up to accept cookies. You can reset your web browser software to refuse cookies or to
indicate when a cookie is being sent. However, some parts of our Site will not function properly or may be considerably slower
if you refuse cookies. For example, without cookies, you will not be able to set personalized preferences, and/or may have
difficulty completing transactions.
We may collect your computer's IP (Internet Protocol) address and domain name address, the identity of your
Internet service or access provider, the type of web browsing software you use, your computer's operating system, the URL
of the web page from which you came to visit our Site and the language you selected for your web browsing software
(collectively referred to herein as "clickstream data"). We use these technologies, for example, to identify our users,
to help diagnose problems with our server, and to administer and promote our and our affiliates' and business partners’
web sites and services.
Third parties (including, but not limited to, software vendors, advertisers, ad servers, content providers
and services providers) may also use similar technologies by or through our Site or third party web sites. In connection
therewith, such entities may collect information about you and your usage activity on this and other web sites. We have no
responsibility with respect to what information such third parties track or collect, or for any tracking, data collection
or other activities of such third parties. Please check their terms of use and privacy policies for such information.
We use third party ad serving technology, currently provided by Mediaplex, Inc., to serve ads when you
visit our Site. The third party may have access to and use non-personalized information about your online usage activity.
This technology uses information about your visits to our Site and to our affiliates' and business partners' web sites to
serve ads to you. In the course of delivering our advertisements to you, a unique third party cookie may be placed on your
computer used to access our Site. You may occasionally get cookies from our affiliates and business partners if you use
the links on our Site to reach their respective web sites. The use of advertising cookies sent by such third party web
servers is standard in the Internet industry. Spirit Rent A Car does not control these cookies. For more information
about our third party ad server, its use of cookies and how to opt-out, click here
Links to Other Web Sites
Our Site may contain links or references to other web sites outside of our control, and the privacy policies of these
sites may differ from our own. Please be aware that we have no control over such web sites and our privacy policy does not
apply to such web sites. We advise you to check the privacy policies of such sites before disclosing any PII via such sites.
Framing
Occasionally when linking to another site from spiritrental.com, you may still see Spirit Rent A Car's logo or an
spiritrental.com frame. The reason for this is, to provide you with a seamless experience when visiting our web site. In
these cases , you are no longer on spiritrental.com but will now be on a different web site , not owned or controlled by
Spirit Rent A Car and therefore the information collection practices of the third party's site may differ from
Spirit Rent A Car' . The privacy policy of a third party site will govern how information collected from you is used by the
owner of the site. You can always know what site you are on by checking the location bar within your browser.
How We Protect the Security of Personally Identifiable Information
The security of your PII is an important concern to us. We exercise reasonable care in implementing generally accepted
standards of technology security in order to protect information collected via our Site from loss, misuse and unauthorized
access, disclosure, alteration or destruction, such as firewalls and Secure Socket Layer (SSL) encryption for some of
your more sensitive PII.
Unfortunately, "perfect security" does not exist on the Internet, and no data transmission over the
Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee
that any information stored on our servers, or transmitted to or from a user, will be free from unauthorized access. For
example, and in particular, unencrypted e-mail is not a "secure" means of communicating with us, since e-mail may be
intercepted by a third party in the course of its delivery. By using our Site and corresponding with us, you acknowledge
that you understand and agree to assume these risks.
You are responsible for maintaining the strict confidentiality of your account password, membership
numbers and pin numbers, and you shall be responsible for any access to or use of our Site by you or any person or entity
using a password provided to you, whether or not such access or use has been authorized by or on behalf of you, and whether
or not such person or entity is your employee, relative or agent. You agree to (a) immediately notify us of any unauthorized
use of your password, account or membership number, or any other breach of security, and (b) ensure that you exit from
your account at the end of each session. It is your sole responsibility to control the dissemination and use of your
password, control access to and use of your account and membership number, and notify us when you desire to cancel your
account on our Site. We will not be responsible or liable for any loss or damage arising from your failure to comply with
this provision.
We will never request that you send us any sensitive PII, such as your credit card number, password,
membership number or pin number, in an e-mail or into a web site that is not located at the spiritrental.com domain name.
If you receive an e-mail or other correspondence requesting that you provide any such information via e-mail or to a web
site that is not on such domain name, please do not provide such information, and report such request to our privacy
officer at privacy@kingdomcarrental.com.
In the unlikely event that we believe that the security of your PII in our possession or control may have
been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do
so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by
e-mail.
How to Correct or Update Personally Identifiable Information that Spirit Rent A Car Maintains Or Opt Out
of Receiving Marketing Materials from Spirit Rent A Car
You can opt-out of our use and disclosure of your PII for marketing purposes and customer satisfaction surveys, and/or
withdraw your prior consent for same, by the methods provided below. If you do so, your consent will be withdrawn; however,
it is possible that you may receive correspondences scheduled prior to our receipt and processing of your opt-out request.
To Opt Out of Email Campaigns: You may reply to a promotional or marketing e-mail that you have received
from us with the word "Unsubscribe" in the subject line or you can email us directly at privacy@kingdomcarrental.com.
(If you use more than one e-mail address, then send your opt-out e-mail from each of your e-mail addresses.)
To Opt Out of any other promotional mailings from Sprit Rent A Car and our partners: You may write to us at:
Spirit Rent A Car System, Inc.
2275 Marina Mile Road
Ft Lauderdale, FL 33312
ATTN: Privacy Officer
We may also provide additional methods for you to opt-out of having your PII used or disclosed for
promotional and marketing purposes, such as by clicking on a checkbox located on the page of our site on which your PII
is collected, or otherwise made available when you make reservations.
Your option not to receive promotional and marketing material: (a) shall not preclude us from corresponding
with you, by e-mail or otherwise, regarding your relationship with us (e.g., your account status and activity or our
responses to questions or inquiries you pose to us, or confirmations for existing reservations); (b) shall not preclude us,
including our employees, contractors, agents and other representatives, from accessing and viewing your PII for our internal
business purposes; and (c) shall not preclude us from disclosing your PII as described in this Privacy Policy for
purposes other than sending you promotional and marketing materials.
If you wish to contact us to: (1) inquire about our privacy practices; (2) provide feedback and comments
regarding our privacy practices; or (3) access or correct your PII we have, contact us as using the contact information
detailed above.
Applicable Law and Jurisdiction
This Privacy Policy shall be governed by the laws of the United State and the State of Florida, without regard to
conflict of law principals. By providing any PII to us, you fully understand and unambiguously consent to the transfer
of such PII to, and the collection and processing of such PII in, the United States and other countries or territories.
You agree that any cause of action that may arise under this Privacy Policy shall be commenced and be heard in the
appropriate court in the State of Florida, County of Broward. You agree to submit to the personal and exclusive
jurisdiction of the courts located within Broward County in the State of Florida.
Changes to this Privacy Policy
We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time
so visitors are encouraged to review this Privacy Policy at the inception of each session.
Your Acceptance of this Privacy Policy
By using our Site, or otherwise providing your PII to us, you signify your acceptance of our Privacy Policy. If you do not
agree to this policy, please do not use our Site or provide any PII to us.
Privacy Policy Effective Date: July 7th, 2006
If we materially change the way your personal information will be used, we notify you by way of either a prominent posting
on our site, by mail and/or by email. We encourage you to periodically review this Privacy Policy in order to keep apprised
of minor changes and of our current privacy practices.
